How we know how you found us
We keep a random visitor ID and the site that sent you (for example, a search engine or an AI assistant) in your browser. If you fill in the /start/ interview, we save that with your answers so we know how you found us. If you pay for the business check, only the random visitor ID goes with your payment. The record never holds your name or email.
Along with the visitor ID, the record holds the first page you visited on this site, any campaign tags in the link you followed (such as utm_source), and the time of the visit. It keeps the same details for your most recent visit that came from another site or a tagged link. If the link you followed carried Google's gclid or Meta's fbclid click ID, as Google ads and many Facebook and Instagram links do, it notes only the word google or meta. The click ID itself is not kept.
The record sits in your browser's local storage under the name wa_attr. Your first visit is kept for 90 days, then the next visit replaces it. The visitor ID stays until you clear this site's data in your browser, which removes the whole record.
When you pay for the business check, the visitor ID goes to Stripe as the reference on that payment. It is a random code, not your name.
