Fixed pack · 01

Competitive Market Analysis

A fixed-scope competitive market analysis pack for owner-operators who need a clear picture of local rivals, positioning gaps, and what to say next.

Price $497 / $997 / $1,997 Scheduling Agreed together Deliverable PDF brief + editable slides
Tiers

Pick the depth you need.

Every tier includes sources listed against public evidence and one round of factual corrections.

01 · Core

One market, five rivals.

A focused competitive brief you can leave behind or use internally.

5 competitor profiles

Public web, GBP, and directory signals for each rival.

Positioning matrix

Where you sit vs. them on offer, proof, and price signals.

Offer signals

Public pricing and packaging cues, with sources.

Brief + deck

1-page exec brief plus 8–10 editable slides.

$497
SCHEDULE AGREED TOGETHER
When to pick it

You need a clean leave-behind fast, without a deep messaging teardown.

03 · Pro

Full pack + 90-day GTM plan.

Everything in Plus, plus interview synthesis, win/loss notes, and a 90-day action plan.

Interview synthesis

Up to 2 stakeholder interviews (you schedule).

Win/loss notes

Pattern notes from your last 5 deals if shared.

90-day GTM plan

Prioritized moves with owners and checkpoints.

Full Plus pack

10 rivals, teardown, talk tracks, and gap list included.

$1,997
SCHEDULE AGREED TOGETHER
When to pick it

You want the analysis plus a concrete GTM plan your team can run.

Sample reports

What a finished pack looks like.

Fictional verticals, labeled SAMPLE. Covers and findings are illustrative — not real client work.

Sample CMA cover — DFW electrician SAMPLE · Core

DFW electrician market brief

Sample · Metro DFW residential electrician (Core)

  • 5 rivals mapped on response-time and quote clarity
  • Public offer signals clustered around flat-rate vs hourly
  • Gap: none lead with documented job photos
Sample CMA cover — metro dental clinic SAMPLE · Plus

Metro dental clinic CMA

Sample · DFW dental clinic (Plus)

  • 10 profiles with GBP + website messaging teardown
  • 3 talk tracks for new-patient consults
  • Top gap: weak proof on insurance + same-day openings
Sample CMA cover — 90-day GTM pack SAMPLE · Pro

Property manager 90-day GTM

Sample · North Texas property managers (Pro)

  • Interview synthesis on renewal friction
  • Win/loss patterns from last 5 deals (shared)
  • 90-day plan: listing proof, response SLA, referral loop

Included

  • PDF brief + editable slide deck
  • Sources / evidence list (public web, GBP, directories)
  • One round of factual corrections

Not included

  • Paid media audits / buying
  • Mystery shopping or non-public data acquisition
  • Ongoing monitoring (retainer)
Intake

What I need from you.

  • Business name, vertical, geography
  • Primary offer + price band (if shareable)
  • Known competitors (optional)
  • Use case: sales leave-behind / board / website copy
  • Tier + deadline
Sample outline

What you get back.

  1. Market snapshot
  2. Competitor roster
  3. Positioning matrix
  4. Messaging & proof teardown
  5. Gaps and opportunities
  6. Recommended next moves

Ready for a competitive pack?

Email with your vertical and preferred tier, or start the questionnaire so we can agree scope and timing.

Before work begins, we agree the scope, start date, milestones, review windows, and target handoff around your priorities and both teams’ availability. For ongoing support, we also agree a review cadence and response expectations. If the scope or availability changes, we revisit the schedule together.